Not events in general, not marketing in general. The calendar shapes how we plan, staff and deliver.
What we do is geofence advertising: mapping the zones around a venue and its host hotels, then reaching the people inside them on their phones for the duration of the event.
Why show by show
Shows are not interchangeable. A packaging expo and a security conference draw different people, keep different hours and reward different messages. The venue maps are different. Even the hotels matter, because a show where everyone stays on site behaves nothing like one spread across a city.
Planning ahead
Campaigns get planned against the calendar months out. The weeks immediately before an event are the busiest ones, and the exhibitors who come to us early have the most room to work with.
Every campaign is designed, launched and reported by the same small team. There is no account layer between a client and the people doing the work.